Keyword Research

This is probably one of the most important aspects of online marketing, not only is it valuable but be able to rank for the right keywords can make or break your website…

The most important aspect of keyword research is about getting visitors to your website, its about getting the right kind of visitors. you need to learn which terms or phases to target through SEO . (we will delve into this further in one of our other blog posts)

There are a few options you can take here when it comes to researching your keywords you can use either Google’s keyword planner which is free software, or if you are thinking about doing any SEO work on your website (which we HIGHLY recommend) then we would say go for a SEO Tools program like Genius SEO Tools, they have one of the best Keyword research tools on the market at the moment.

What we like most about Genius SEO Tools keyword research tool is it works along side Google Adword planner but it also gives you so many more options for example:

  • Unlimited Keyword Suggustions
  • Competitors Keyword Analysis
  • Everything you need in one place
  • Local SEO Keywords
  • Get suggestions from Google search
  • Categories your keywords
  • And Generate PDF reports

Just remember the right keywords or phases can make or break your business and sometimes going for a free tool even if its from Google doesn’t always give you the best results…

When you find the keywords you are looking for you need to then have a look to see how competitive those keywords are. If these they tell you that the competitiveness of these keyword/keyword phases is high first try and see if you can find something that will be easier to break into the market with… If all your keyword have a high competitive ranking we aren’t saying that you won’t be able to get ranked for those keywords we are just saying that there is a lot more work that will be involved with achieving your goals…

in the next few weeks we will be talking further on how the achieve these goals…

 

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